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dairy cows

This tag is associated with 2 posts

The #WhyIDitchedDairy campaign was a HUGE SUCCESS!! [Updated at 7 PM]

What I wanted to do for this Twitter campaign #WhyIDitchedDairy was to bring the vegan community together and spread awareness about the cruelty of the dairy industry. We already use the #Februdairy hashtag this month but because so many of us already use that hashtag, there was little hope that we could attract a new audience … Continue reading

Photo of the Day: The Power of Naming

I came across this advertisement from Wisconsin Cheese: What’s in a name? This advertising campaign wants consumers to name their grilled cheese. Giving a unique name to this product is doing two things: The first thing it’s doing is reinforcing the status quo. When we name something, we have authority and power over it. The … Continue reading