“Where chimpanzees do not readily change their behaviour under majority influences, they do change their behaviour when they can maximise their payoffs. We conclude that chimpanzees may prefer persevering in successful and familiar strategies over adopting the equally effective strategy of the majority, but that chimpanzees find sufficient incentive in changing their behaviour when they can obtain higher rewards somewhere else.” – Edwin van Leeuwen, Max Planck Institute for Psycholinguistics and Evolutionary Anthropology

Peanuts over popularity! Here’s a link to an article about the recently published study’s findings.