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“In Total Joy, Marabel Morgan unites women and animals through the use of the metaphor of hamburger […] Women stand in relationship to the ‘total woman’ as they to do ‘hamburger,’ as something that is objectified, without agency, that must be prepared, reshaped, acculturated to be made consummable in a patriarchal world.” — Carol J. Adams, The Sexual Politics of Meat.

 

[In the commercial, Paris Hilton enters a garage wearing a cut-out one piece bathing suit and high heels. She approaches a parked car and grabs a soapy sponge. As jazzy music plays and Paris moans, she washes the car down with the soap and sponge, rubs herself and throws up her legs. Music building, she then crawls on her knees to a Carl’s Jr. hamburger and takes a big bite. Paris licks her fingers while gazing into the camera.  Paris returns to the car, squeezing the sponge, and then takes a hose and sprays toward the camera with it.  The music climaxes as Paris sighs in ecstasy and slides down the car toward the bottom of the frame.  Fade to black. Text on screen reads, “The Spicy BBQ Burger” followed by the Carl’s Jr. logo.  The commercial aired in 2005.]

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About The Paw Report

I graduated from St. John's University School of Law in 2012, and am admitted to practice law in New York State. I was a member of the New York City Bar Association's Animal Law Committee for three years. I was born and raised in Rhode Island, but moved to New Mexico when I was 18. After dabbling in film for two years, I graduated from the University of New Mexico with a degree in Anthropology. I've been living in New York City since 2008, and currently reside in Brooklyn with my boyfriend and our two cats. I am a former organizer with Direct Action Everywhere - New York City.

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